Blackpink, the leading K-pop girl group on the global stage, is reportedly on the verge of extending its collective agreement with YG Entertainment. After months of widespread speculation regarding the quartet—comprising Jisoo, Lisa, Jennie, and Rose—potentially seeking new affiliations, recent reports in Korea suggest a renewal with YG may be imminent. Blackpink’s prior contracts with YG reached expiration in August.
According to an exclusive report from Munhwa Ilbo on Monday, it was disclosed that while Blackpink is inclined to renew its ties with YG, individual members, including two of the four, are not opting for the extension of their exclusive agreements with the agency. This revelation caused a 3% surge in YG’s KOSDAQ-listed shares on Monday morning. However, YG Entertainment swiftly released a press statement emphasizing that no official confirmation has been made and discussions are still underway.
In recent months, YG has consistently issued regulatory notices attempting to quell speculations surrounding the potential departure of its flagship act, which resulted in notable fluctuations in the company’s shares—experiencing drops of 9% and 13% in September. Blackpink, initially formed under YG in 2016, has seen unprecedented global success, prompting suggestions that the original seven-year deal may require substantial renegotiation in favor of the artists. The group’s extensive world tour, featuring 66 performances in 34 cities and garnering an audience of 2.1 million, along with a headline performance at Coachella in April, underscore their immense popularity.
Amidst the renewal discussions, there is growing speculation that the Blackpink members are exploring opportunities for individual career pursuits. The Munhwa Ilbo aligns with this perspective, stating, “Exclusive contracts between each member and YG Entertainment were not signed. In the future, they plan to carry out individual activities and come together only for Blackpink activities.” The evolving narrative surrounding Blackpink’s contractual status continues to captivate fans and industry observers alike.